On the day of my actual birthday – May 26 – the day started with a breakfast spread at the Marmara living room suites with influencers in hair & makeup from as early at 6/7 am call times. A fleet of three gorgeous Rolls Royces arrived at the doors of Marmara to start escorting the influencers to our first destination – Ribalta Pizza – an authentic Neapolitan pizzeria located in Union Square area of Manhattan. Influencers had the best time eating the infamous authentic Neapolitan pies, hearing a little bit of history of how Chef Pasquale Cozzolino (celebrity chef and a bestselling author) came to America and, of course, the history of pizza. Chef Cozzolino presented his new book – The Pizza Diet – and signed copies for all the influencers in attendance.

The Rolls Royce chauffeurs were patiently waiting outside for the event to conclude and to begin transporting the influencers to the next activation – Verragio diamond jewelry factory located in an undisclosed location on 5th Avenue (largest diamond factory in United States). I arranged for several pizzas to be brought out to the drivers while they wait and Chef Cozzolino saw to it himself to make the pies perfect and carry them out to the drivers, placing them carefully on the vehicles as make-shift tables for their lunch. As the pies hit the hood of the cars – it struck us how beautifully the red pomodoro sauce of the authentic Neapolitan margherita contrasted against the shiny white paint of the the 2017 brand new Rolls Royce Ghost.